2 day course @ ESADE Business School in Barcelona

Kenny Vanreppelen was following a very interesting 2 day course (18-19 May, 2017) for the InnoEnergy Talent Program on sales and marketing with professor Ken Morse at the ESADE Business & Law School in Barcelona: “Securing your Beachhead Customers and Building your Sales”.

The InnoEnergy Talent Program is taught to entrepreneurs, CEO and top sales executives of fast-growing B2B companies in the InnoEnergy network. The goal of this course was to support in development of necessary and effective sales skills, focus on customer value and learn sales management strategies. The program involved sales-pitching exercises, case studies and class discussion.

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